Services Demo Reel
Our award-winning video and television production unit offers script to screen service. Highly skilled, professional staff work with customers to design and develop products that meet and achieve their specific goals. At every stage of production -- whether it’s in the planning, in the field, in the studio or in the post production suite -- care and attention is given to quality and creativity.
Here’s some of what we do:
- University Communications
- State Government
- Education
- Training
- Marketing
- Public Service Announcements
- Documentaries
- Teleconferences
- Sports and News
University Communications
A primary function of the Video Center is to serve the communication needs of the university, its campuses, colleges and departments. We regularly assist the University in recruiting the state’s best and brightest students and in reaching potential donors and supporters with key institutional messages. Recently, we helped the University win the Governor’s promise of capital funds for College of Business building renovations.
State Government
The Video Center often works with agencies and departments of state government to disseminate information to employees and the public, promote the state as a viable site for new business and industry and provide training and education for teachers and other professionals. This past year, the Video Center crew went on location to landfills around the state to produce an employee safety video for the Department of Environment and Conservation.
Education
The Video Center takes a creative approach to education as a means of gaining and sustaining audience
attention, making content memorable and achieving learning objectives. Sometimes a project calls for a fictional
story approach, such as “A Time for Butterflies”, which teaches second graders about the lifecycle of butterflies.
For other subjects, interviews with real people, telling real stories makes the most impact, such as
“Families First: Stories of Lives Changed.” Other times, it’s simply music and good photography that tells it best.
Training
Delivering training is an important function of the Video Center. We routinely partner with EPA and TOSHA to produce training and safety programs for business and industry. For example, we worked with Tennessee OSHA to teach healthcare workers how to prevent contact with and protect themselves against bloodborne pathogens. And, for over ten years, we provided training to law enforcement agencies around the state. The 1992 program open received a Silver Medal at the New York Film Festival.
Marketing
Targeting the right audience with the right message in the right way is what effective marketing is all about. And the Video Center has guided numerous customers in both the public and private sectors through the message-making process-from determining marketing objectives and identifying an approach to shaping content and presenting it in a format that is appealing and engaging to specific audience groups. Recently, we worked with Packaging Insights, Inc., to successfully market the company at a national conference as a top-of-the-line designer and creator of packaging for over-the-counter drugs.
Promotional TV/Radio Spots
Most Tennessee fans have probably seen the university’s institutional spots broadcasted during football games. They’re among the many public service announcements that the Video Center produces in a year. Other spots address issues such as adoption, adult literacy, unemployment services and gun crime. For the Governor’s Highway Safety Office, a series of TV and radio spots were produced to demonstrate to young drivers the tragic consequences of reckless and inattentive driving. The spots received a Bronze Reel Award in the highly competitive International Television Association Video Festival.
Documentaries
The Video Center has produced nationally broadcasted and award-winning documentaries with funding from the National Safety Council, National Audubon Society and the Tennessee Valley Authority. “Amethyst: The Music and Dance”, a UT Chattanooga sponsored documentary, received a Silver Award in the prestigious Worldfest Charleston International Film Festival.
Teleconferences
Satellite-delivered programming is an effective alternative to face-to-face instruction and information exchange. It allows our customers to reach large audiences dispersed across the country, to achieve higher quality and consistency of message and to foster a sense of community and cooperation among participants through the live and interactive nature of the programs. Our long list of teleconference credits include a professional development series for K-12 teachers, hazardous materials training and technical assistance for industry and a three-part program exploring the scientific, political and environmental issues surrounding the safe and permanent disposal of America’s nuclear waste.
Sports and News
In addition to producing the Bruce Pearl and Phil Fulmer shows in the Video Center studio, we also uplink news and sports events to all major networks and news shows, including ESPN, CNN, MSNBC, Chris Matthews’ “Hardball,” and Bill O’Reilly’s “The O’Reilly Factor.
Recent live uplink from VPC Studio featuring UT Law Professor and instapundit.com founder Dr. Glenn Reynolds for CNBC's "Kudlow and Cramer"